The pricing algorithms airlines use, re-selling of capacity, discounts and limited time sales. But there are also invisible, or hidden variables too. Many are visible – airline selection, class of seat, seats available (supply and demand), time and date of travel, and so on. We all know there are countless variables that affect both the experience of getting the best result (a ticket) and the efficiencies of the process along the way. Imagine you’re a passenger about to take a trip and you’re looking for an airline ticket. Let’s go back to our aviation analogy to answer this foundational question. If you are considering adopting this strategy in 2021 and beyond or looking for ways to optimize a current Control Tower, there are some key steps to consider in creating an appropriate, high functioning tech stack and the complementary processes required to get the very most out of the efficiencies and operational learnings the best Control Tower strategies deliver.
Migrating to this approach can be a time-consuming and intensive endeavor, but well worth the effort. Control Towers, as in aviation, are a centralized hub of operational processes and technologies that allow the collation and analysis of real-time data to help organizations align everything they do with their business goals, drive greater efficiencies and achieve success. In this month’s Road Ahead we look at one of the strategic approaches companies with mature supply chain operations undertake to create total supply chain visibility in the quest for continuous improvement of cost control and operational management. In both aviation, as in transportation logistics, success is all about total visibility – across the entire operation: every vehicle, every route, every mode and the market variables that impact all of those. In fact 2021 has fast become a year to recalibrate not simply the near term budget transportation spend that was of critical importance during budgeting in January, but our overall strategic approaches we put in place over the entire year to secure capacity, manage cost, mitigate risk and control the overall total “cost to serve." It’s an analogy that also serves extremely well in the global logistics supply chain, where an unprecedented 2020 completely disrupted the supply chain like no other year or event, decimating carrier capacity and shipper budgets alike and creating market conditions and pricing impact that we’re still dealing with today.
The all-seeing, center of operations that keeps countless airplanes in the sky at any one time, flawlessly managing hundreds of variables, unexpected influencers and course correcting as needed to guarantee on-time and on-budget arrivals and departures. Most people think of aviation when they hear control tower. A Strategic Guide to Organizing the Foundational Tech and Processes Needed For Best-in-Class Control Tower Capabilities
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